Thursday, October 2, 2008

Keep them misinformed

In an effort to keep your average sale up, you will not tell customers about the deals that are offered.

Our "regular sheet price" is 14.99 in the sense that that one is most expensive and is therefore the one we try to sell regularly. Read your coupon correctly and you'll notice that there are 7.99 sheets. These are for images that come right off the camera that don't include "enhancements".

Zoom in? That brings your price up 7 dollars. Black and white? 7 dollars. Put a little glow around the image? 7 dollars.

If you ask about 2.99 sheets, that's usually a managers special after the first 6.

So if you're getting 12 sheets and don't care about borders, you can pay $159.99 for a collection or you can pay $65.88. Your choice. But guess which one your associate will tell you about.

This isn't something in the sales training manual, but it's something that has to happen. The offical sales training manual says something to the effect of "being a good sales person is offering your customer every product". Everyone starts out that way, but then everyone gets to the point where they are given some sort of "bring your sales up or you're out of here" ultimatum and this is what they have to resort to. I know I did.

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