It's hard enough to maintain your sales average when you have that $9.99 package to fight against. Even worse though is the $0 sale.
People that are photographed in the evenings especially sometimes decide that they want to come back on another day to pick out the photos for their order. You have to put their sale into the register as a $0 sale and whoever rings them out (probably not you) gets the pure dollars to add to the total sales numbers.
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