I like what our first commenter points out:
"OK. So you flip your customer from the so-called "trial package" to custom sheets at $3.99 per. Then you get written up for low PRS. Can you imagime if every business punished employees for selling an ADVERTISED SPECIAL? Do you really think Taco Bell is writing someone up every time they sell a new chicken ranch gordita for $.89? And I always assumed working at the Bell would kinda suck. I stand corrected. "
I'd also like to remind you that you also get punished for bringing in more customers through outreach since they also tend to spend lower amounts when they get called to come in each month.
While we're on the topic of offers, I think the free 10x13 offer is somewhat laughable. I get it that you're trying to get them used to having larger prints (that sell for 19.99 unenhanced instead of $7.99), but if you always give away a free 10x13, you are kind of not accomplishing your goal.